A follow-up of Ovi Maps vs. Google Maps

I compared Ovi Maps and Google Maps in my last blogpost. I thought give a follow-up regarding it because I borrowed Nokia N97 from my colleague and installed the newest version of Ovi Maps (v3.03 10wk01).

It seems that I was right and basically there isn't any difference between Ovi Maps v3.01 and v3.03 regarding the search results. The only difference was in searching R-Kioski. v3.03 showed only one result when there are almost 30 in Espoo area, v3.01 didn't find anything.

Picture 1. Ovi Maps v3.03 found only one R-Kioski.

Although search results aren't impressive, Nokia managed to improve usability; at least little bit with only one search option which means you can search companies or addresses same time.

Picture 2. Ovi Maps v3.03 improved home screen.

Picture 3. You can now search businesses and addresses using same search.

Nokia has added some sociality to new Ovi Maps, you can share your location to Facebook where it is shown as a normal status update as well a zoomable map.

Picture 4. Facebook status update using Ovi Maps.

Picture 5. Ovi Maps application in Facebook shows your location.

Nokia has also introduced some advertising to the new version, you can see your nearest McDonald's and their ads. These are only shown in Weather and Events categories, not in Lonely Planet and Michelin.

Picture 6. Weather category shows some ads as well as the nearest McD. "Hae lähin McDonald's" means "Search for nearest McDonald's"

Picture 7. You can get weather forecasts from Ovi Maps.

Picture 8. Clicking ad in picture 6 takes you to the landing page and shows more information. Here you can see an ad regarding 1€ cheeseburger.

Picture 9. You can see your nearest McDonald's on map, call there or check their webpage.

Like I mentioned in my previous blogpost, location-based advertising is one of main things in 2010. It seems that all major players are involved in this, e.g. Mashable reported that Apple had said to it's developers that they shouldn't use location-based ads. It indicates that they are planning something by themselves. Mashable also reported that Google Maps is suggesting places you might like.

In my opinion you can see hints that Nokia is soon introducing SportsTracker features to Ovi Maps. When you are travelling somewhere, you can see dashboard regarding the trip.

Picture 10. Dashboard in Ovi Maps which hints that soon SportsTracker features are included to Ovi Maps.

All in all, Ovi Maps v3.03 doesn't include that many new and useful features compared to v3.01. The biggest difference is the free navigation. Time will show how well Nokia can monetize Ovi Maps and it's features.

Ovi Maps vs. Google Maps

It's been a while since last blog post, or actually even longer than a while. I could give a blog post full of reasons, but I'm not. After all, when we started this blog, we agreed that we write stories that are interesting for us and if we have time.

Now to the real topic: Ovi Maps versus Google Maps. Like you probably know, Nokia announced some time ago that they are offering navigation for free starting right now with limited number of devices. They also promised that they will add the support to some older models as well as to all new phones shipping with Ovi Maps. Google is already offering free navigation to Android phones, and bunch of different location-based services to other phones.

I must agree with most of the people and say this is an interesting decision from Nokia. I'm guessing that they are trying to get some profit from in-device advertising as well as increased phone sales. In-device advertising is a challenge for both Nokia and Google and we (or at least I) haven't seen any good results from this. One could say the winner of this battle is the one who gets more users to the service and offers better search results. Good search results are vital part of the Ovi/Google Maps usage, because why to use a service, even for a navigation, if it doesn't find anything? This gave me an idea of comparing these two map products. I've been using both of them, so in the following tests, I'm re-creating some of my recent searches .

Test equipment:

• Nokia N96 (v30.333)
• Ovi Maps (v3.01 09wk44) (Not the newest version, v3.03, because it is not available for N96 but I'm assuming that both versions are using the same data.)
• Google Maps (v3.3.1 (#0))
• Location: Espoo, Finland. Near Helsinki (and Nokia HQ)

Test cases:

• R-Kioski (a popular kiosk)
• Apteekki (pharmacy)
• Nordea (a bank)
  
• Otto (a brand name for ATMs)
• K-Rauta (a hardware store)
• Rautia (another hardware store)
• Bauhaus (another hardware store)

Scoring:

• 1 point from a good result.
• ½ point from a result that could be improved.
• 0 points if there are no results.

1. Search - R-kioski

Picture 1. Ovi Maps doesn't recognize "r-kioski".

Picture 2. Google Maps shows the nearest R-Kioski.

Picture 3. You can all search results a list, nearest place is on top.

Picture 4. Google Maps, you can see search results also in the map.

Result: Ovi Maps 0 - Google Maps 1. It is really disappointing if you cannot find anything.

2. Search: Apteekki

Picture 5. Ovi Maps knows how to suggest search results.

Picture 6. Ovi Maps lists nearest results and also shows them in map (picture missing)

Picture 7. Ovi Maps shows coordinates, phone number and even weather of a search result. Phone number being one to most important.

Picture 8. For some reason Google Maps doesn't show the nearest pharmacies.

Result: Ovi Maps 1 - Google Maps ½. You shouldn't need to choose the nearest place by yourself, especially if you are in unfamiliar place.

3. Search: Nordea

Picture 9. Ovi Maps doesn't find a single Nordea from Finland, only ATMs in Estonia

Picture 10. Google Maps finds some Nordea's but not all, there are also places that doesn't have branches, only offices.

Picture 11. Nordea's listed. Results could be better.

Result: Ovi Maps 0 - Google Maps ½. Really poor results from Ovi Maps, but Google Maps could also improve.

4. Search: Otto

Picture 12. Ovi Maps suggesting results, actually nice and convenient.
Picture 13. Ovi Maps shows search results in map, just like described in picture 6.

Picture 14. Poor results from Google Maps, not even one real hit and others are totally wrong.

Result: Ovi Maps 1 - Google Maps 0. Totally wrong results give bad impression.

5. Search: K-Rauta

Picture 15. Ovi Maps doesn't find anything and suggest wrongly.

Picture 16. Also Google Maps shows phone number.

Picture 17. Google Maps shows sometimes also result's homepage.

Result: Ovi Maps 0 - Google Maps 1. Totally wrong results give bad impression.

6. Search: Rautia

Picture 18. No results when searching Rautia with Ovi Maps.

Picture 19. Google Maps finds "Rautia", but most probably doesn't show the nearest first.

Result: Ovi Maps 0 - Google Maps 1. No results, no points.

7. Search: Bauhaus

Picture 20. Ovi Maps suggest that I should head to Germany...

Picture 21. Google Maps shows reviews in some results.

Result: Ovi Maps 0 - Google Maps 1. Totally wrong results, no points.

Final result: Ovi Maps 2 - Google Maps 5. These result show that Google Maps is better in finding places, which makes sense because Google is so big in search area. This also indicates that Nokia needs to improve it's company database, because companies are usually searched; address, phonenumber, etc. I still keep on using both of them because in some cases Ovi Maps gives better results.

There are lots of areas that makes a difference when these two companies are fighting for the users and their money. Just to name few, these are:

• Sociality. Social services are also important in search business, because users want to see where their friends are and if they are suggesting some places. Google Maps has Latitude which shows where your friends are, but that's it. New version of Ovi Maps has Facebook-integration which seems interesting, but there needs to be more to come.
  
• Tracking. Nokia terminated it's successful Nokia Sportstracker but most probably will add similar features to Ovi Maps, or at least I hope so. Tracking is important for users who are exercising and how they are developing.
• Sharing data between computer and mobile phone. Most of the users are using Ovi Maps and Google Maps both with their computers and their mobile phones. This is why it important that one can store information using computer and then access the same information with mobile phone. Both companies are supporting this method, as long as you've signed in.
  
• Usability and ability to suggest results. Usability is really important in each service, also in Maps. If you are searching something based on the address, Ovi Maps suggests nicely different street addresses.
  

Picture 22. In Ovi Maps, you need to decide if you are searhing based on address or place.

Picture 23. Google Maps offers only one Search-possibility which makes searching sometimes easier.

Picture 24. Suggestion works nicely in with Google Maps, but it doesn't suggest street names, only recent searches and some commonly known places, e.g. kensington.

• Downloading maps. When you have your maps in your device, usage can be little faster but the data can be old which results as a poor results. Downloading maps beforehand to your device means that you don't need data connection which means your battery last longer. I hope Nokia would introduce a feature which allows downloading maps to your phone without Map Loader.
  

So there are lots of open questions who will be the winner in in-device advertising, but one thing is for sure; year 2010 will be interesting year in location-based services.

Location, location, location

"Location, location, location" - I bet almost everyone has heard that phrase. You might wonder why it is used in a blog that covers mobility and technology?

The answer is Location Based Services (LBS) which are discussed more and more everyday. With the help of LBS, you can easily let your customers know where you are instead of taking your services wherever the customers are.

Previously only operators were able to know where you were, or actually where your phone was, using GSM cells. It is now almost an everyday business for service providers to utilize the same information in their services. Good example would be Google Maps that uses both GPS and GSM cell information for defining your location. If GPS is not available, GSM cell information is used like illustrated in picture 1.

Picture 1. GSM cell information is used for defining your location if GPS is not available.

Now some of the service providers have started sharing your location. One good example is Google Latitude which was introduced lately as a new feature in Google Maps illustrated in picture 2.

Picture 2. Latitude shows where your friends are.

Luckily Latitude don't show your Google Contacts' location automatically so you need to ask their permission and then they will be added to Latitude. This task is extremely easy because you can choose to add all of your contacts same time without writing their e-mail addresses like illustrated in picture 3.

Picture 3. You can add all of your Contacts easily.

You can see easily where all of your friends are with a single climps like shown in picture 4.

Picture 4. You can see all your friends location easily.

Like you can see in picture 5 you can also edit your information in Latitude and luckily there are also privacy settings, so you don't necessarily need to show your location to everybody. You can also manually define your location, so you can be wherever you want.

Picture 5. You can edit your information and set privacy settings.

In addition to mobile service, Google is also offering a Latitude widget to your iGoogle page, so you can see where your friends are even if you are not using your mobile phone. An example is shown in picture 6.

Picture 6. Latitude gadget in your iGoogle page.

Unfortunatelly Latitude doesn't offer any interaction methods with your friends, e.g. chat or some kind of microblogging. This kind of feature would be really handy in some circumstances.

Google isn't the only service provider who is offering social location based services, for example Nokia Research Lab is offering FriendView which also utilizes your phone's location. You can see example in picture 7.

Picture 7. Nokia's FriendView shows your location.

There are some diffirences between Nokia's FriendView and Google Latitude. FriendView offers microblogging possibility (picture 8.) that Latitude lacks. On the other hand FriendView doesn't have gadget/widget that you could add to your iGoogle, or similar page, but they have a web-based service like shown in picture 9. Like Latitude, FriendView offers the possibility see where your friends are (pictures 10 and 11.)

Picture 8. Microblogging with FriendView.

Picture 9. FriendView has a webpage where you can see where you and your friends are.

Picture 10. Also FriendView shows where your friends are.

Picture 11. FriendView shows you the listing of your friends, just like Latitude.

I think the biggest difference between FriendView and Latitude is that Latitude is "a real" product and FriendView is more of an experimentation. This being said, I haven't seen or heard that Google would be offering advertising based on your location but I would guess this will happen relatively soon.

Everybody that has been using services that are showing your location knows that it doesn't work well indoors. Don't worry, there is a solution to this - indoor location. It is possible to define your indoor location with the help of wireless accesspoints. Nokia Research Center has written an interesting article (pdf) about indoor positioning. I hope we'll see some real life experiments about this soon.

It is interesting to see when location is integrated to your phonebook. Imagine seeing all your contacts with their location. Nokia is for example offering Contacts on Ovi through Nokia Betalabs, which allows you to chat with your Nokia Ovi or Google contacts. This service could also utilize positioning information. What if Nordea that is shown in brackets in picture 12. would be my location?

Picture 12. Contact on Ovi could show also location.

In addition to location, your phonebook could also show all the conversations that you had with your contacts no matter what method (SMS, e-mail, IM) you have been using. Nokia Betalabs is offering a Conversation application that is grouping your SMSs based on the sender. You can see "the conversation" with the person, just like in iPhone.