Thursday, March 12, 2009

Shopping centre in your pocket

Nokia Research Center is having a trial in Kamppi Shopping Centre in Helsinki where they are offering the content of info board to mobile channel. In addition to this there are also coupongs (Etusetelit) with different discounts, special offers (Erikoistarjoukset), shop listing (Liikkeet), maps (Kartta), seach possibility (Sivuston haku) and changing ads (picture below search) like shown below in figures 1-3.

Figures 1-3. Kamppi Shopping Centre's mobile home page

The service consists of list of shops and when you choose a shop, you'll see its opening hours, homepage and phone number. You can also rate the shop and see where it is located.

Figures 4-8. Shop listing and information about the shop.

You can get different discounts using coupongs like illustrated in figure 9. By showing this code in a restaurant, you would get an euro discount from a beer.

Figure 9. Discount coupong.

It is much easier to find shops using mobile channel's search functionality than searching them from traditional info board.

Figure 10. Search -functionality.

When you are going next time to Kamppi you don't need to stand in front of info board anymore if you are looking something. You might also find some interesting discounts from the mobile channel. You can access the service by entering to your mobile phone's browser.

You might wonder how users will find this service? There are posters around the shopping centre the address as well as video ad in the screens. Because this is a browser based solution, it should work in every phone that has browser.

I really like this service, especially because I don't need to stand in front of the info board if I'm looking some store etc. The concept is easy to copy and use in any shopping centre or fare and this way offer good user experience to visitors.

Disclaimer: Nordea is participating to the trial and I have also been involved but thoughts mentioned above are my own.

1 comment:

Teppo said...

According to Nokia's press release, NRC should offer also an indoor location possibility, but it is missing at the moment.

When this is introduced it brings really interesting possibilities in Kamppi and in general. Like everybody knows, nowadays GPS-based location stops when you enter to a building etc, but this might change in the near future. Stay tuned!