Quick thoughts about mobile marketing

You might have seen this talked quite widely:

“Timberland pays $7m to settle SMS spam lawsuit
Outdoor gear firm Timberland has agreed to pay $7m to settle a text message spam class-action lawsuit in the US.”
(via The Register)

Of course it is really important not to use SMSs for spamming because people are usually quite cautious when it comes to SMS marketing. You don’t want to spoil good opportunities by spamming.

The reason why this article came to my mind is that I received marketing SMS from a Finnish IT training house. I believe I have given my number to them because I’ve taken a course or two in their premises. The thing that “hurt” me was that they were advertising mobile stuff and there was also a link. The link took to normal web page which size was over 1.2 MB.

What’s the point? If you are advertising mobile stuff using SMSs, you should also make sure you are directing the reader to mobile compatible page. Remember also not to copy existing techniques. What works in Internet, it might not work in mobile environment.